Wim Sr, Wim jr and Frank Ammerlaan and Donald Hermes

About us

African roses with a Dutch touch

About us

Rosa Plaza is a family company from The Netherlands who owns a rose farm in Africa. Originally Rosa Plaza consisted of a group of Dutch rose growers. Eventualy the family Ammerlaan is continueing this name in the flower industry.

We, Wim Sr, Mieke and brothers Frank and Wim jr, started our rose farm (AQ Roses - Ammerlaan Quality Roses-) in Ethiopia in 2006. In the meantime our rose farm has grown into one of the leading African rose farms in the field of quality roses and social conditions.

Our most main pillars: quality, service and reliability, with respect for environment and social aspects. More than a 1.000 employees find a job at AQ Roses and hence the perspective for a good life.

We sell the roses under the name Rosa Plaza. Next to growing roses we also process the flower in house (at our flower processing company Amflora Flower Services) in Aalsmeer. This to guarantee the quality and liability of our roses. Besides we are able to offer an extended service and are in the possession of all possibilities to customization.

Rosa Plaza is a family company from The Netherlands who owns a rose farm in Ethiopia. Traditionally Rosa Plaza consisted of a group of Dutch rose growers. Eventualy the family Ammerlaan is continueing this name in the flower business.
We, Wim Sr, Mieke and brothers Frank and Wim jr, started our rose farm (AQ Roses - Ammerlaan Quality Roses-) in Ethiopia in 2006. In the meantime our rose farm has grown into one of the leading African rose farms in the field of quality roses and social conditions.
Our most important pillars are quality, service and reliability, with an eye for environmental and social aspects. More than a 1.000 employees find a job at AQ Roses and therewith a perspective for a better life.
We sell the roses under the name Rosa Plaza. Next to growing roses we also process the flower in house (at our flower processing company Amflora Flower Services) in Aalsmeer. This to garantee the quality and liability of our roses. Besides we are able to offer an extended service and are in the possession of all possibilities to costumization.BESbswy
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